Sustainability Report 2024 | National Corporation for Tourism & Hotels

NCT&H Sustainability Report 2024 41 Corporate Culture & Principle Culture is made up of many components including traditions, principles, core values, beliefs, operational philosophy and visions. The following outlines or company's beliefs and principles, which forms an integral part of our culture: Ethical Behavior – We push to adhere to the highest ethical and business etiquette standards in accordance with best practice and laws of the countries, states, and cities in which we do business. Our ethical leaders serve as role models for our employees, setting the tone for the organization and inspiring others to comply. Our strong ethical culture enhances employee morale and satisfaction, increases customer trust and loyalty, and helps attract and retain top talent. Technological Advances – We aim to use the most effective technology and systems available that will achieve strong analytical abilities, impssrove the financial controls, and assists in having adequate historical data in all pertinent aspects of the business. Environmentally conscious & Productive – We are conscious and committed to undertake our fair share in seeking to preserve and protect the environment when conducting business. We identify ways to streamline processes, reduce waste, and increase efficiency through established goals and targets for sustainability and engage employees in the effort to achieve them. Best Practice for Corporate Citizenship – We respect our suppliers, associates, and communities and strive to achieve a balanced, fair, and harmonious co-existence within communities and environment. Individual Opportunities, Communications, and Expressions – We give our employees the appropriate resources, training, and authority required to carry out their responsibilities. We treat each other fairly with respect for individuals, while developing our talents and skills to their fullest potential to increase our contribution to the success of the organization we are in. By promoting individual opportunities and communication, we create a positive and supportive work environment, enhance employee engagement and satisfaction, and foster a culture of innovation and collaboration. Quality and Customer Orientation – We recognize that superior quality of products and services, continuous improvement and innovation and increased efficiency and competitiveness are key elements in fulfilling both internal and external customer expectations. In Search of Excellence on behalf of our Shareholders & their Interest – We pledge to protect and ever seek to increase shareholders’ interest and value at the best of our ability. Thus, through continuing financial growth of each business, we will constantly improve the return on investment to our shareholders. Corporation Overview | Economic Responsibility | Environmental Duty | Life at NCT&H